His DJ drops Pantera’s Walk, and Bronson finds his way to the balcony, tosses his t-shirt into the crowd and headbangs on the staircase. During a set based heavily on the wacky Blue Chips 2 material, he climbs over the crowd barrier and heads to the bar. Later that night, Bronson delivers a show which truly justifies the fact that everyone’s talking about him. The kid’s a good kid but the pants are shitty, he looks like a fuckin’ shmuck.” After a brief moment of tension, Bronson has us laughing again. Like this guy’s pants, I’ve been going in on them. That’s what it is, you hang out, and you joke, everyone jokes on each other, and that’s how you become a cool fuckin’ dude. It’s like you have thick skin, who cares? I have not been skinny in my entire life, I was always ‘fat boy‘ and this and that when I was growing up.
“I mean in a kitchen, or anywhere, because … people are mean. I mean certain things offend me, but with jokes and shit like that? No.” It’s often said that chefs have the dirtiest sense of humour, and I suggest that when you’re working in a kitchen in Queens, you might get pretty good at flipping an insult into a joke. But what’s outlandish, what’s outrageous at this point?” So he never feels insulted by words? “I’m never offended really. “Honestly, how can you take offence to like … they’re just shallow-minded people, you know what I mean? Like what are you taking offence to exactly? I’m not really saying anything that outlandish … I mean maybe. “They can go fuck themselves,” he says, becoming a little agitated. What does Bronson have to say to the people who’ve taken offence to his music? Saaab Stories’ grim cover art, in particular, seemed to inspire a fair few moralising think pieces. But while Bronson’s lyrics have always described sex in a gross, remarkably explicit manner that could make even the most desensitised rap fan shudder, some critics pointed out a subtle but – they argued – significant slip to mean- spiritedness on 2013’s Rare Chandeliers and Saaab Stories which threatened to undermine his charming persona. Just do something different, do some next shit, don’t just keep on going with what everyone else is doing.”īronson’s straight-talking manner, along with his down-to-earth attitude and the warm gratitude he shows his fans is what has secured his man-of-the-people reputation. I don’t wanna hear rap over crazy weird shit, I’d rather hear rap over The Little Mermaid. “But … it pains me to even talk about it in this manner … because, I just love the fuckin’ beats that I hear, that I like, that I feel everybody else should like. New York is a hustle and bustle town, if it ain’t cuttin’ it no more it’s done, you’ve gotta fuckin’ move on,” he says in defence. “I mean New York is just rolling with the times like everybody else, whatever makes money. So, I ask Bronson, how does he feel about the theory that it’s hard times for traditional East Coast hip-hop? With ASAP Rocky using a ‘Houston flow’ and 2014’s breakout star Bobby Shmurda appropriating Chicago drill, some of New York’s most-hyped rappers in recent years have gained international attention by adopting post-regional styles. With new strains of Atlanta, Chicago and Bay Area-influenced sounds securing a stronghold on the rap mainstream in recent years, the traditional definition of being ‘lyrical‘ has taken a backseat to make way for the dominance of less complex (although, many would insist, no less effective) rhyming methods in the genre. You don’t have to be able to fucking spit anything that’s ill and you can be a fucking superstar.” “And you don’t even have to be able to write a rap any more. So they pretty much play that shit with all the melodies and hooks, they’re not going for that raw hip-hop that everybody grew up on, that’s the dominant music in my life. “I love lyrics, I love that ‘Oh shit, what did he just say?!’ feeling,” he continues. “It’s all about money, it’s all about ads and shit like that. “I get played on the radio, but not a lot,” he claims. But during our conversation, Bronson expresses no desire to even attempt a bigger break, arguing that it’s the very qualities which his fans respect him for that have restricted him to the alternative rap market. It’s highly entertaining stuff, marrying a solid rap track with the kind of loveably goofy humour that’s made the Bronson tag a viral guarantee. The video for the album’s first single Easy Rider portrays a bandana-wearing Bronson dropping acid, riding a Harley Davidson through the desert and miming a guitar solo as the sun sets in the background. Now a fully-fledged internet sensation, Bronson is gearing up for the release of his major label debut, Mr Wonderful.
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